What is SEO,Types and Techniques of SEO

What is SEO?

SEO stands for Search Engine Optimization.
Its a procedure which helps search engines(Google,Bing,Yahoo) find and rank your web page or website higher than the a million of other sites.  
Actually SEO focuses on rankings in the organic (non-paid) search result.

Types of SEO-

White Hat SEO- 

White hat SEO is usually refers to the usage of different optimization strategies, techniques and tactics that target on gathering human attention to their website and completely follows search engine rules,policies and guidelines.

Black Hat SEO-

The Word Black Hat SEO is usually refers to  use strategies that violate Search Engine guidelines (these are the guidelines Search Engines provide to let us know what is the right way to improve your website or web page ranking) to increase website Rankings and Traffic. These tactics may work in the short period, 
keyword stuffing,buying links,paid social bookmarking etc.

SEO Techniques-
On-Page
Off-Page

On page-

in SEO, on-page optimization usually refers to factors that have an effect on your Website or Web page listing in natural search results.

These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Basically when we changes or update anything in our website ,its comes under on-page SEO

Off-Page-

Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings

 Off-Page Search Engine Optimization Techniques-

1.      Social Networking Sites: A social networking is an online platform which one can use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

All you need to do is sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This will help you to build contacts and more contact means more traffic towards your products and services shown on your website. Which ultimately leads to build your online reputation.

2.      Directory Submission: It is the process of adding your website to a web directory. You need to submit your website URL along with other details of your website to the most appropriate directory. It will help you to bring your ranking up.

3.      Blogging:Blogging is the act of posting content on a blog or posting comments on someone else's blog. If you set up your blog correctly, then each time you do a new post you are adding a new page to your website. Each post can be optimized for long tail, unique terms in your industry. This allows you to create new pages and new ranking possibilities. 

4.      Social Bookmarking: Social bookmarking is the technique to get good backlinks, huge traffic along with branding, promotion & indexing privileges. By submitting on social bookmarking, your blog post can go viral. It is the fastest way to index your website or blog post in search engines- Google, Bing, Yahoo etc.

5.      Classified Submission:Classified submission is one of the most influential ways to let the world know your business and service. It helps in website promotion by driving potential buyers and generating sales for products or services.  Classifiedsubmissions can bring traffic, visitors, leads, sales and conversions to your business.

6.      Forum submission:Forum submission is the way of online Discussion sites. Where you discuss on particular topic and submit your feed Back of the Topic and your website which helps to create back links.

7.      Article Submission:Article submission refers to the writing ofarticles that are relevant to your online business and then getting them added to the popular article submission directories. It helps in advertising, marketing and publicity of your business on the World Wide.

8      Blog Commenting: Blog commenting is the easiest way to gain backlinks in SEO. In this you require to provide a quality comment. You can build your link popularity directly from the comments once it get approved.